Six Keys to a Thoughtful Strategic Plan

co-written with Ben Case, Case Consulting Services Inc.

Whatever business you are in, I believe it is mandatory for every company to have a thoughtful strategic plan. When your day-to-day work becomes overwhelming, you need to have a plan that will keep you focused on where you want to go as a company over the long haul.

thoughtful strategic plan

A thoughtful strategic plan gives everyone a clear sense of the organization’s direction. Leadership commits to it in writing. Staff puts the plan into action.

Before I started Transformational Impact LLC, I worked with my friend Ben Case at Case Consulting Services, Inc. Ben is reputedly one of the best major gift fundraisers in the world, having helped nonprofits raise more than $4.3 billion in his 40 years of fundraising.

In 2016, Ben Case and I wrote a series on Six Keys to Thoughtful Strategic Planning. Here’s a summary of those six keys.

How to Live up to Your God-Given Potential

This One Thing Will Change the Way You See Everything

Most people don’t discover God’s vision for their lives. Even if they did discover what God’s vision for their life was, they wouldn’t believe that they could do it. As a result, most people are frustrated with their lives. Because they don’t live up to their God-given potential.

God-given potential

Here’s a simple exercise.  Answer the following questions:

  1. Do you believe that God is all powerful?
  2. Do you believe that God can use any instrument to accomplish his purposes?
  3. If God called you to achieve something you thought impossible, could you accomplish it?

That’s why you need to see yourself as God sees you. Here’s how you can find out God’s vision for your life, so you can live up to your God-given potential.

How to Develop a Strategic Company Culture

To develop a strategic company culture, you must think through how you want it to look. Only by putting the thought in beforehand, will you be able to have it turn out the way you want it to turn out.

Strategic Company Culture

Alternatively, if you don’t put the thought in on the front end, you will not have the kind of culture you want. You will end up with a culture that just happens. And that nearly always is a recipe for disaster.

Here are three areas to think through in order to reap a strategic company culture.

How to Have Staying Power for Long-Term Goals

When you have long-term goals, you need something to prevent you from quitting. That’s why it is important to have staying power. But how do you develop it?

staying power for long-term goals

Your staying power is your ability to keep doing something for a long time despite fatigue or difficulty. In effect, it is your physical or mental stamina.

Here’s how you can develop your staying power so you can reach your long-term goals.

When You Start Something New

When you have a vision to start something new, it’s important to guard your thinking.  It’s easy to expect things to build quickly.  And it’s wonderful when they do.  But things don’t always work that way.

start something new

It’s important to have a vision so you know where you’re headed.  Your vision will sustain you while you are doing the hard work to make it come to fruition.  But don’t let your expectations make you think that things are not moving fast enough.

Do not despise small beginnings (Zechariah 4:10).  Here are some things to remember when you start something new.

How to Do More Meaningful Work

Does your work have meaning to you?  Do you get up each day excited about what you get to do that day?  Or are you wishing you had more meaningful work to do?

more meaningful

Just passing the time at what we do each day can be frustrating at best and deadening at worst.  But the good news is it doesn’t have to be this way.

You can live each day having meaningful work to do.  And here’s how.

The Importance of Community in the Workplace

In order for you to develop a healthy brand for your company, it is important to have a sense of community in the workplace.


Once you have developed your ministry vision and you have developed your core values, it is essential to live them out so you can build community.

Here are three thoughts to keep in mind as you knit your team together through your shared vision and values.

What Fear Will Do If You Let It and What You Can Do About It

Has God ever told you to do something but fear stopped you in your tracks?  If that’s happened to you, you’re not alone.  It happens to all of us.  And fear will do even worse if we let it.


Jesus said in John 10:10 that the enemy of your soul comes to steal, kill, and destroy.  And fear is the strongest weapon that the enemy has.  And he will use that weapon every opportunity he can.

Here’s what fear will do to us if we let it—and what we can do about it.

How a Ministry Vision Will Transform Your Company

You have the power to do much good with your business.  Not just to create wealth.  But to impact lives for God’s Kingdom.  All you need is a ministry vision.

ministry vision

Think of your business as an instrument in God’s hand to draw people to Himself.  When you have that perspective, you align your thinking with God’s thinking.  And God is pleased to use your business for His glory.

Here is the four-step process of transforming your company by cultivating a ministry vision.

How to Prepare Your Mind to Receive God’s Vision for Your Life

When you plant a garden, you have to prepare the soil so the seeds can grow. Similarly, you have to prepare your mind to receive God’s vision for your life.

prepare your mind

Nothing can grow in poor soil.  Similarly, we will not be able to receive what God has for us if we do not think the way God thinks.

Here’s how you can prepare your mind to be ready for what God wants you to do.