A strategic plan is a necessity for any business endeavor. I have seen the value it provides for client organizations and companies I have worked with. But don’t take my word for it. Here’s what Bruce had to say.

Bruce chairs a nationwide association. At a panel discussion he and I were on together at their national conference, he talked about the strategic planning process I had led for him and his board. And he told the members at that session that he would be remiss if he did not encourage all of them to have a strategic plan.
If that still doesn’t convince you, then here are three reasons why you should prepare a strategic plan.