What Is Good Culture and Why Is It Important?

Why Your Company Needs a Good Culture More than You Think

I attended a conference recently when someone asked me, “What exactly is a good culture?” That was a great question, considering that a lot of people don’t understand what it is or why it is important. And here was my answer: “Good culture is your team’s understanding of how they are to behave even when you are not around.”

culture

Without that definition, it’s easy to ignore the impact and importance of culture. But when people understand it in those terms, they see why it impacts everything that their employees do. And they understand the precarious predicament they put themselves if they don’t take their culture seriously.

Here are five ways that a good culture benefits your organization.

How to Create a Distinctive Brand

How to Best Position Your Company in Your Market

Superbowl LIV showcased two great teams who provided their fans with an exciting game. But the main event in many lopsided Superbowl contests are the advertisements. The price tag of these ads requires that the companies who pay for them understand exactly how they want to position themselves in order to create a distinctive brand.

Distinctive Brand

Strategic branding requires understanding the relationship between your company and your customer. To strategically brand your product or service, you must know precisely what you want to convey—and why.

Here are three steps to create a distinctive brand.

The Six Keys to Great Messaging

co-written with Ben Case, Case Consulting Services Inc.

Good branding matters whether you work for a company or a nonprofit. Whether you’re selling a product or you’re selling an idea. And good branding requires great messaging.

great messaging

Before I started Transformational Impact LLC, I worked with my friend Ben Case at Case Consulting Services, Inc. Ben is reputedly one of the best major gift fundraisers in the world, having helped nonprofits raise more than $4.3 billion in his 40 years of fundraising.

In 2016, I helped Ben write a series on the Six Keys to Great Messaging. Here is a summary of those six keys.

Three Essentials of Good Branding

Building a good brand is not complicated. Good branding starts with leadership who understand how they want to define their brand and then deliver that brand over and over again.

good branding

While good branding is not complicated, it’s not necessarily easy. It involves creating a culture where everyone understands what the brand promise means and how to repeatedly deliver that promise to customers.

You must design your brand promise so that every customer will understand the brand message. To create that experience, follow these three essentials of good branding.

Why You Should Have an Ownership Mentality

Even if you aren’t the owner of the company you work for, your customers will want you to have an ownership mentality.  They want to know that you will take ownership of whatever problem they bring to you.

ownership mentality

Your customers want to know that you care about their problems.  They want to know that you will help them solve the issues they are facing.

Here are three reasons you want to bring an ownership mentality to everything that you do.

How to Hire the Right People for Your Company

A company will rise or fall based on your leadership and the people you have on board.  Your team will not be a team unless you have the right people on the team.

right people

The process of hiring the right people starts long before you develop the job description, advertise a vacancy, or interview any candidates.  It involves having an intentional mindset of knowing who the right people are.

Every company is different.  The right person for one may not be the right person for another.  Here’s how you can develop a process for hiring the right people for your organization.

How to Construct Your Company’s Brand Identity

In order for your company to achieve what you are supposed to achieve, you first must embrace your brand identity.

construct brand identity

Once you understand your brand identity, then you can determine what you should do, whom you should serve, and where you are going.  But it is imperative that you determine your brand identity as your starting point.

Here’s a breakdown of the three concepts that you will need to fully construct your brand identity.

How to Foster Goodwill with Your Team

Everyone on your team wants to feel appreciated.  The more you take the time to do that, the more you can develop goodwill with your team, and the more you can build a good brand.

goodwill

Scripture makes many references to how we should treat one another.  Bringing these practices into your workplace will revolutionize your team.  And it will create a positive culture that will contribute to your brand.

Here are eleven ways that you can build goodwill with your team by practicing these “one anothers.”

How to Build Trust with Your Team

Trust is a fragile thing.  We want our team to trust us, but trust cannot be developed overnight.  You can only build trust through a consistent relationship maintained over time.

build trust

In developing an environment of trust with your team, it is important to show yourself trustworthy.  And then to show your team that they can trust the others on the team too.

Here are three principles to remember as you build trust with your team.

The Importance of Community in the Workplace

In order for you to develop a healthy brand for your company, it is important to have a sense of community in the workplace.

community

Once you have developed your ministry vision and you have developed your core values, it is essential to live them out so you can build community.

Here are three thoughts to keep in mind as you knit your team together through your shared vision and values.