Five Ways to Use Vision in Creating Culture

How Vision Paints a Picture That Everyone Can See

Vision is a key ingredient for creating culture at any organization. Having vision is about seeing things that others don’t see and being able to paint the picture in a way that they can see.

Creating Culture

It is imperative for a leader to know where to lead the organization. And in the process of setting that direction, many other pieces come together as a result—because it is often the intangibles that make the difference in setting the tone.

Here are five ways that you can use vision to create culture.



1. Attracting top talent


You can use vision to attract top talent. When good people see the direction that you want to go, then they may want to join you just because they want to go where you want to go.

When Steve Jobs wanted to recruit Pepsi executive John Sculley to become president of Apple, he presented his offer to him in the context of his vision: “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”

Steve Jobs helped John Sculley see that what Apple was doing would change the world. At the same time, he realized that what he was doing—selling “sugar water”—was not what he wanted to be doing.

You can use vision in such a way as to help other people see what you see—which is what they want to see too. And when they see what you see, they will want to follow you so they can go where you go.


2. On-boarding new employees


Once you bring new employees onto the team, it is important to remind them why they are there. As you onboard them, it is important to keep the vision fresh and in front of them.

Your vision helps you create your culture in your organization. The excitement about the direction of the company helps to set the tone. It helps them see why it is important to do all the things that they do because ultimately it is involved in helping you achieve the vision of the organization.

People who are newcomers to the company have to have that perspective when they come onboard—and they have to keep that perspective in order for the culture to be maintained.


3. Keeping good employees


When the vision is consistently set in front of employees, they will remember why they are there. The very thing that brought them to be part of what you do will be the very thing that keeps them there.

Keeping good employees is about staying focused on the right things. Vision is as much about keeping perspective as it is about getting to your destination.

I used to work for a boss who would remind us at every staff meeting why we were there. He would paint the picture vividly so that we would know that we were doing something that mattered. And we were there to do something bigger than just showing up nine-to-five.

Getting people to stay with your organization involves continuously keeping that focus on your vision so they know why it is important that they stay there.


4. Helping everyone see the big picture


Having vision helps you see the big picture. But everyone else needs to be able to see that same picture that you see.

Being able to surmount the daily drudgery to stay excited about working for your organization involved casting vision. Everyone wants to see the big picture, but sometimes they get stuck in the weeds because of the things that they do every day.

Being able to connect short-term actions to long-term vision is one of the most important actions of leadership. When you can get your team to the point that they realize that and internalize that, then you can have a solid foundation for achievement in your organization.


5. Guarding your team from getting stuck


It’s important to prevent the daily grind from grinding to a halt. Not because of productivity sake alone, but because of the damage it can do to your culture.

Your team can get stuck in the weeds if they keep looking down in the stuff they are working on. Instead, if they can raise their eyes from their circumstances to the vision they are shooting for, the problems they have to deal with don’t seem as debilitating.

Vision will help prevent the engine of your organization from seizing up. It will help to lubricate the minds of your team so that they don’t get stuck where they’re at. You can overcome more if you are focused on your vision than you can if you are focused on your stuff.

Vision is an amazingly powerful tool to change the trajectory of an organization—and even its destiny—it you embrace the power of your vision for creating culture.


Did you know … ? I am an experienced coach. I can help you develop a vision for your organization and learn how to implement it. Click on the button below to start the conversation. 

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2 thoughts on “Five Ways to Use Vision in Creating Culture

  1. Great article Robert. It not only applies to a business but clubs, churches, even families. As Jim Rohn said, “Leadership is the capacity to translate vision into reality.”
    I appreciate you and your articles. Thank you.